Madrid P1: 7 Retail Tactics to Sell More Padel Rackets During the Tournament

The arrival of a Premier Padel tournament in Madrid is a unique opportunity for padel stores. The Madrid P1 2025, with matches at the Movistar Arena and qualifying rounds in Coslada, brings together passionate fans eager to purchase products linked to the event and their favorite players.

Designing a retail strategy specifically for these days allows stores to boost sales, increase brand visibility, and build customer loyalty. Below are 7 practical tactics to maximize the impact during P1 week.

1. Themed window display “P1 Week”

A special display captures attention even before customers enter. Highlight rackets from star players (Lebrón, Tapia, Galán, etc.) with tournament signage, match schedules, and a QR code linking to live results. The key is to create a competitive atmosphere.

2. Daily promotions by round

Tie discounts to the tournament calendar. Example: “Extra 10% off control rackets on quarterfinal day.” This creates urgency and links purchases directly to the event.

3. “Tournament Look” bundles

Prepare ready-to-buy packs: racket + shoes + overgrips. Present them in gondolas with the message: “Play like the P1 pros.” This strategy increases average basket size.

4. Express Click & Collect

Convenience matters for attendees. Offer pickup in under 2 hours: “Buy online, collect before your favorite match.” This omnichannel integration drives both online and in-store traffic.

5. Racket tests in nearby clubs

Partner with Coslada clubs (qualifiers) to run demo days. Add a discount voucher valid only during the week. This turns product trials into immediate purchases.

6. In-store selfie zone

Create a photo space with P1-themed panels or vinyls. Encourage customers to post photos with hashtags (#MadridP1 + your shop name). This boosts organic reach and engagement.

7. Real-time content

Post stories or reels linking results to offers. Example: “Galán wins: 15% off his racket until midnight.” Sync online and in-store messages to reinforce immediacy.

Conclusion

The Madrid Premier Padel P1 is more than a sporting event: it’s a sales driver and a chance for padel shops to engage creatively with fans. Applying these tactics ensures higher conversion, stronger branding, and lasting customer loyalty beyond the tournament.