Global padel market: the second Playtomic & Monitor Deloitte report opens new retail opportunities

1) Context and purpose

The report quantifies club-court ecosystem growth and player behavior to measure infrastructure expansion, spotlight leading and emerging regions, and translate insights into business implications.

• 2022: courts +28% (~8,200 new); clubs +24% (~1,900 new).

• Projection: ~85,000 courts by 2026; market ≈ €6 billion.

2) Key findings

• Sustained investment in infrastructure and adjacent services.

• Geographic diversification: UK, Germany, France, U.S., Middle East, Asia.

• Professionalization and digitization of club management.

• Strong social component driving demand and loyalty.

3) Europe as epicenter

Europe leads in density and opening pace. Spain, Italy, and Sweden rank high in court count, while France and Germany accelerate. Mature markets require differentiation; emerging ones need adaptable store models.

4) Trends impacting retail

• Community and socialization in physical spaces.

• Digitization: bookings, payments, analytics, connected product testing.

• Fast product rotation: modular fixtures and clear signage.

• Sustainability: lower-impact materials and transparent communication.

5) Implications for Shelf2000.es

• In-store experience: demo zones, racket testing, booking integration.

• Dynamic fixtures: paddle and footwear supports with quick changes and price holders.

• True omnichannel: BOPIS, appointments, digital content, after-sales.

• Segmentation: youth, women, social, competitive—assortment and visual standards by segment.

6) Innovation and sustainability

Combine 3D design, durable materials, and efficient layouts. Lighting, wayfinding, and protected fixtures (EVA padding, matte finishes) raise perceived quality and reduce damage.

7) Outlook 2025–2030

Court growth moderates but continues, with firm expansion in the U.S., UK, and Middle East. Retail margins hinge on memorable experiences and agile operations.

8) Conclusion

The report serves as a roadmap for the padel ecosystem. Stores that integrate data, service, and display design will build durable advantage in a global market now beyond its early stage.