How to organize a padel shop: practical guide to increase sales

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1. Understand the customer’s natural path
Most people turn right when entering. Keep the first meter (decompression zone) free so they can adapt to the environment. Then guide them in a circular route, using each step as visual impact and a sales opportunity.

2. Identify hot and cold zones

• Hot zones: mandatory passage or high visibility. Place premium rackets, new arrivals, and promotions.

• Cold zones: corners or back areas with less traffic. Revitalize them with good lighting, striking signage, or high-margin products.

💡 Use slat panels, vertical displays, and mirrors to attract attention.

3. Distribute the space into key areas

• Entrance: illuminated windows and high-rotation products.

• Rackets: wall or bar displays with technical sheets and clear prices.

• Textile and accessories: after the rackets, to encourage cross-selling.

• Checkout: at the end of the route. Add impulse products like overgrips and small accessories.

4. Design a memorable experience

• Clear flow: wide aisles, no overcrowding.

• Visual signage: signs and decals to guide.

• Feedback: observe movements and adjust according to customer behavior.

5. Optimize with smart furniture

• Racket holders with EVA protection.

• Modular slat displays, easy to reorganize.

• Label holders visible without cluttering the space.

✅ Conclusion
An organized store not only looks professional but also sells more. Adapting the layout to the customer’s path and using strategic furniture improves experience, product turnover, and profitability.

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