What is the most profitable setup to sell padel rackets?

Padel is experiencing unprecedented growth worldwide, and with it comes a clear question for entrepreneurs: where is the most profitable place to sell padel rackets? While e-commerce is popular, physical points of sale still offer unique advantages such as direct contact with the customer, brand visibility, and the opportunity to create an experience around the product. Below, we analyze three business models that can maximize profitability depending on your investment capacity and strategy.

1. Club corner: high profitability with low investment

Padel clubs concentrate the ideal audience: frequent players and fans. Setting up a small corner inside these facilities ensures direct visibility and immediate sales potential.

Main advantages:

• Negotiable or low rental costs.

• Direct access to a highly targeted audience.

• Opportunity to offer racket demos.

• Builds a close relationship with the customer.

Best practices:
Use modern and well-lit displays, adapt your product rotation to the season, and offer exclusive promotions to club members. This option is especially suitable for entrepreneurs seeking fast entry into the market with controlled investment.

2. Specialized padel store: long-term brand building

For those who want to establish themselves in the sector, opening a specialized padel store provides visibility, positioning, and the ability to offer a complete shopping experience.

Advantages:

• Wide product range: rackets, shoes, apparel, and accessories.

• A space for personalized customer service.

• Possibility of organizing events, product launches, or demo days.

Challenges:

• Requires significant initial investment.

• High fixed costs (rent, staff, supplies).

• Needs a steady sales volume to remain profitable.

Ideal location: near padel clubs, sports complexes, or shopping centers with strong foot traffic. A specialized store is the option for those who see padel retail as a long-term business project.

3. Shop-in-gym or sports center: diversifying the audience

Gyms and sports centers are another interesting option, as they already have an active audience interested in health and sports. Introducing a small point of sale here can diversify your audience and build brand awareness.

Advantages:

• Customers already predisposed to sports.

• No need to generate customer traffic from scratch.

• Negotiable rental terms depending on space usage.

Best suited for:
Brands in expansion or entrepreneurs who want to open multiple points of sale without assuming high risk.

Conclusion

Each business model has its strengths. A club corner offers immediate profitability, a specialized store builds long-term brand positioning, and a gym corner expands your reach with moderate risk.

The key is to adapt your strategy to your budget, goals, and environment. Despite online growth, physical experiences remain crucial in padel retail.